HOOTSUITE VS TWEETDECK

Social Media has taken the world by storm. There are so many social networks out there for individuals to join, for personal use and or for business. Companies and or individuals need to manage these networks, should they have profiles/accounts and this is where the two of the most popular options are available-Hootsuite or Tweetdeck.

According to http://www.tweetdeck.com “TweetDeck is an app that brings more flexibility and insight to power users”.

According to http://www.hootsuite.com “Hootsuite is an app that is the leading social media dashboard to manage and measure your social networks.”

These apps are social management tools…

Both these options have the following similarities:

• Apps that help you better organize and manage your social networks on a dashboard, where the different profiles are separated by tabs or columns
• Monitor trends, mentions and hashtags
• Both services also offer mobile apps for iOS and Android devices
• Social Profile Integration
• Schedule your post
• Link Shorteners

Differences

Tweetdeck:

• Free service
• Has desktop applications for both OS X and Windows
• Only includes social networks Facebook and Twitter
• Customise filters
• Monitor and manage unlimited account
• Direct/real time posting

Hootsuite:

• Free service option or you can pay monthly fees for added advanced features
• Works from inside your Internet browser
• Track brand mentions
• Includes multiple social networks such as Foursquare, Linkedin, Facebook, Wordpress, Twitter, Google, Myspace, etc.
• Monitor and manage 5 accounts
• Functionality to create teams to work on projects
• App Directory can be used to connect to more profiles such as YouTube, Flickr, Instagram, etc.
• Basic analytics to create custom reports
• The option to auto-post from your WordPress blog to your social networks
• Targeted messaging: Send private messages out to targeted audience groups on selected social profiles straight through the HootSuite dashboard.

Both these apps are great but it depends on you and your needs, as there are clearly pro's and cons for both services. Certain features may force you choose a particular service

In my opinion I would recommend that you try out both services first before jumping to any conclusion from what you read and hear. You might disagree. Hootsuite has a 30 day trial. I think that Tweetdeck is easier to manage and I can see business people using Hootsuite, since it gives the option of multiple networks and can assist with team projects and analytical reports, etc.

Regardless, at the end of the day, the choice is yours.